Technology Done Right

By: Laurie Bedord

It can be difficult to justify the cost of technology when commodity prices are low. However, experts say it’s actually the best time to invest.

“When crop prices are low, farmers tend to freeze all spending – even on technology,” says Guillermo Perez-Iturbe, marketing director for Trimble Agriculture. “However, that can be a slippery slope. At the end of the day, farmers need ways to trim costs but not lose out on yield potential. Technology like variable rate can help.”

PROACTIVE APPROACH

Gordon Miller is the first to admit that technology can be a huge investment – in both money and time. Yet, with over a hundred irregular-shape fields to manage, the Illinois grower knew he had to take a proactive approach to maximize inputs.