Take the Guesswork Out of In-Field Applications

By: Laurie Bedford

Today’s tough economic climate means farmers likely will be hesitant to deploy new technologies. As farmers focus on near-term cash flow vs. maximizing profit long term, Aaron Rudberg predicts there may be a short-term slowdown in technology adoption.

“We believe the top-performing farmers will continue to look for digital solutions that improve their business,” says Rudberg, chief operating officer and managing director, S2G Ventures. “However, those farmers will be focused on the ‘need to have’ rather than the shiny, new toy. Specifically, products and services that drive yield improvements and reduce input costs will be more compelling than technologies that just provide data without clear insights toward actions.”