Quiet Optimism Rules The Show

By: Jim Patrico

My two goals at each NFMS (this was my 18th) are to take the pulse of the farm equipment industry and to learn about new product rollouts.

About the former, I can report that nearly every exhibitor I interviewed initially was excited about the prospects for the products they brought to the show. Understand, the exhibitors are sales and marketing people, and adrenalin is what gets them up in the morning and carries them through client dinners at night.