Get A Grasp On Generational Differences

By: Meg Gaige

Recruiting employees for your farm has never been tougher and it will get worse, says long-time headhunter Dan Simmons of Oceanview, Del. But if you can figure out how to bridge the generational divide, your business will thrive as we approach the 2020s.

The generation in which you came of age frames your point of view. Baby boomers communicate differently than Gen Xers (email versus text). Gen Xers will hold different values about a job than later millennials (life balance versus passion to make a difference). Gen Zers (ages 2 to 20) are more influenced by social media than anything else.