Farm SWOT Analysis

By: Jodi Henke

If you want a unique insight into your farm business, sit everyone down for a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats.

Lynn Kime is a senior Extension associate at Penn State University. He says the session should include family members, business partners, employees, and anyone else who can help give a well-rounded picture of the business. Get them all in a room and have someone record everyone’s comments. Each person will have their own thoughts, so one rule is that no comment should be disregarded.