E-commerce for Your Direct to Consumer Meat Business

By: Seth Todd

Direct-to-consumer is a hot topic in the livestock industry as of late, and ChopLocal, a platform designed to facilitate sales from meat producers to consumers, has a wealth of resources for farmers selling in that market. The website now hosts over five dozen sellers on their platform offering products from beef and pork to duck and bison. Recently, Katie Olthoff, co-founder, and Sydney Hadacek, producer support specialist for ChopLocal, hosted a webinar for producers considering e-commerce as part of their direct-to-consumer strategy.

A recent survey conducted by ChopLocal found some interesting differences between farms that had e-commerce sites and those that did not. Farms with no e-commerce averaged around $75,000 in sales, whereas those with e-commerce around $105,000.