Drone Use

By: Laurie Bedord

Farmers have seen hundreds of technologies come and go that didn’t prove their worth. So when drones started circling over agriculture a few years ago, it wasn’t surprising the hype of their practicality was met with great skepticism. While some products were good, others were simply not suited for ag.

By developing an end-to-end solution that delivers inputs precisely when and where they are needed, Michael Ott is working to retool the technology’s message. “Drones can do more than just capture imagery for field data,” says Ott, founder and CEO of Rantizo. “Our platform leverages that data to bridge the gap from analysis to action.”