3 Ways To Reach Beyond The Ag Audience

By: Jessie Scott

Farmers have responded to the call to agvocate by sharing insights about farming and their daily lives on blogs, social media, podcasts, and more. While this is a great start into helping consumers learn more about how their food, fuel, and fiber are grown, to be truly effective, farmers need to ensure their message reaches beyond those working in agriculture.

This is one message that Brooke Clay drives home with her clients. Clay is a digital strategist and the owner of Rural Gone Urban. She specializes in teaching ag-centered businesses and farmers how to engage with diverse online audiences. Here are the three ways she helps ensure her clients’ messages reach their target audiences.